Casino-Style Games and Advertising Could be a Perfect Match
In today’s competitive attention economy, gamification is increasingly being used in new formats to attract and retain new users. Casino-style games and advertising may just be a perfect match, leveraging the thrill of gaming to enhance ad engagement and boost return on ad spend (ROAS).
Here’s why:
Increased User Engagement
Casino games like jackpots and scratch cards are among the most popular games in the world. Users love the opportunity to risk a little to win a lot. Integrating ads into these types of games can foster high user interaction.
Reward-Based Advertising
The concept of rewarded ads fits seamlessly with casino-style games. In Everyworld, for example, the platform leverages blockchain technology to reward users who engage with promoted content with free scratch cards, free jackpot tickets, and more by watching ads. Users get the opportunity to win free crypto rewards, making the ad experience rewarding and engaging.
Enhanced User Retention
By offering in-game rewards for ad engagement, casino games can significantly boost user retention. Players are more likely to return to a game that offers additional benefits through ad interactions.
Casino style games in Everyworld
Everyworld effectively combines casino-style games with advertising. Users can participate in rewarded ads while playing, earning various in-game rewards and enhancing their overall experience.
Gamified Advertising Experience
The integration of casino elements makes advertising feel like part of the game rather than an interruption. This gamified approach to ads keeps users engaged and entertained, leading to better ad performance and user satisfaction.
