Everyworld is WEB3 Advertising
Advertising is one of the most impactful industries. Some of the largest companies in the world actually earn a significant portion of their overall revenue from advertising, even if it doesn't seem to be their main business line.
Amazon reported that in the fourth quarter of 2023, it generated $14.65 billion from various advertising services. That's a 26.8% increase year-over-year and accounts for 9% of its total revenue.
Companies in just about every industry realize that in order to grow their business, they must advertise.
The problem for many small businesses, especially those in the video game sector, is that the "big boys" dominate the landscape. Google Play, the AppStore and Steam are the gatekeepers of the industry, while studios pay for ads that run on social media platforms like TikTok, Twitch, and Meta. At the same time, players are bombarded with ads that they have started to tune out the messages that are fed to them.
What's more, they aren't compensated at all for their attention or their data. All of this shows just how ripe the advertising industry is for a web3 application, and Everyworld is that answer.
WHAT IS EVERYWORLD?
Everyworld is the first web3 ad network in the world that was designed specifically to benefit users and the public equally. The project is a rewarded ads protocol that lives on Discord, where players are rewarded for watching video content that is served as they play fun game show-like games.
For watching these videos, users can earn cryptocurrency rewards in the form of $EVERY tokens. This gives them plenty of incentive to watch the videos instead of skipping them or turning their attention elsewhere while they play. The more that users play and engage, the more rewards they earn.
This is a complete reimaging of the traditional advertising model, giving users the opportunity to earn crypto just for engaging with content and referring their friends to the platform. The platform is built on Web3 technology, leveraging the power of blockchain to ensure security, fairness, and transparency for all.
THE IMPACT OF REWARDED VIDEO ADS
Rewarded video ads are quickly becoming one of the most impactful ways for brands to reach active and engaged potential users.
The following stats speak to this pretty clearly:
- A vast majority of players (68%) prefer this format of ads.
- Users who watch this type of ad are six times more likely to complete an in-app purchase.
- More than half of all users (53%) say they play the game longer because they received rewards for watching the ads.
The stats are equally as impactful from an advertiser's perspective:
- 82% of mobile game developers now use rewarded video ads.
- 79% of these developers find this format to be the most successful one for them.
Again, though, much of these rewarded video ads are relegated to the "big boys" in the industry. For many of the others, it's hard to trust since there is no way to be transparent. That's clearly not the case with Everyworld, which provides full transparency with blockchain technology. And since the founders of Everyworld are in the video game industry themselves, they know exactly what indie game developers need and are looking for when it comes to attracting new users. Everyworld also has impressive backers, including A16Z Crypto, Hashed, and Coinbase Ventures.
A WEB3 APPLICATION THAT GIVES BACK, TOO!
Another major separating factor of Everyworld is that the platform gives back. For every reward that's issued to users, Everyworld makes a contribution of equal points value to an organization that's dedicated to environmental conversation. The application bases everything it does around the motto that "There's no virtual world without a physical one." As such, it seeks to leverage blockchain technology so users can transform their digital footprint and engagement into a collaborative force for good.
At the start, Everyworld will be supporting four environmental conservation organizations: The Ocean Cleanup, the International Union for Conservation of Nature, The Nature Conservancy, and Fundacion Vida Silvestre Argentina. Users can make a huge impact just by participating in the platform.
GET STARTED WITH EVERYWORLD TODAY
It's no surprise, reading the above, why Everyworld is looking to become one of the most impactful web3 projects in the world — from a user, advertiser, and conservation standpoint all at the same time.
So, try out Everyworld today. For more information and to sign up, visit everyworld.com.
