ISKRA x Everyworld

By leveraging blockchain technology, Everyworld incentivizes users to engage with promoted content and learn about new games, rewarding users for their time. The gaming industry is highly competitive, with tens of thousands of new games released each year. Games spend between 20% and 50% of their development budget on marketing alone. Game publishing favors AAA games and studios with immense marketing budgets, with distribution platforms like Steam, the Apple Store, and others acting as massive gatekeepers to thousands of indie games, as well as the industry at large. Everyworld’s rewarded ads platform provides a novel way for games to reach players.Everyworld is excited to announce a partnership with Iskra, a leading Web3 gaming hub and launchpad with over 4 million users based in Korea. This collaboration strengthens Everyworld’s global presence and fosters stronger connections with other companies building on Base.Everyworld's partnership with Iskra coincides with the debut of Iskra Arcade, which offers participants points and in-game assets for their games, beginning with Juicy Adventure. Everyworld will feature Iskra videos on the Everyworld video feed, which will educate users about Iskra Arcade.In Everyworld’s blockchain-enabled rewards layer, users can engage with content in order to participate in games such as jackpots. As part of this collaboration, Everyworld will reward community members who hold $EVERY tokens with special incentives when they interact with Iskra’s content.Janine Yorio, Everyworld’s CEO, believes that collaborating with Iskra creates a compelling Web3 dynamic.

Despite having different models, both projects share the same goal: to onboard users onto the blockchain easily and seamlessly."Everyworld has achieved remarkable success since its launch. In Season 1, Everyworld saw over 2.6 million ad views, 350,000 participants, and engagement from 150+ countries. Season 2 of Everyworld is already off to a strong start, with video ads in the Everyworld app garnering over 1 million views every two days, and jackpots on the platform surpassing over 1 million $EVERY.."Eugene Lee, Iskra's CEO, highlighted the synergy between our projects:"Partnering with Everyworld aligns perfectly with our mission to provide a comprehensive and enjoyable Web3 onboarding experience. Everyworld’s innovative reward advertisement protocol complements our diverse offerings, including the Iskra Wallet, staking program, governance voting, NFT market, daily reward system, and Quest Wall."Together, Iskra and Everyworld will join forces to bring more opportunities and the best of Web3 experiences to both of our communities. From token airdrops and other co-marketing initiatives to leveraging each other's quest and incentive systems, we are excited to kick off this partnership. Keep your eyes peeled for our upcoming joint campaign.