Revolutionizing Rewards

Every day, we are bombarded with thousands of advertisements on social media and television in order to use those platforms for “free.” Platforms sell our time and attention for billions of dollars to advertisers. And yet, we consumers seldom receive anything in return. (Even worse, we are manipulated into becoming materialistic consumers, lured into buying things we don’t really need.) This model has benefited advertisers and the platforms, all at our expense.

Everyworld transforms the way people interact with advertisements by turning it into an opportunity for the user — an opportunity to win and to be part of something bigger. With Everyworld, when users are served ads, they earn tickets for a global jackpot and join a community united by an important goal. In doing so, engaging with advertising content becomes an enjoyable experience with quantifiable rewards.

By combining proven models from other industries, Everyworld rewards people for engaging in activities that they do every day for free.

Everyworld is based upon the following core principles:

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The global appetite for jackpot-style games is proven and enduring.
‍People love the idea of risking a little in the hope of winning a lot. A big jackpot appeals to the universal human desire to find the quickest route to wealth, and it also gives people something to fantasize about.

Games of chance that pay out enormous winnings to one or few lucky winners are an enormous business all around the world. Each year, people spend more than $300 billion on lotteries¹ and another $290 billion on casino-style gambling.² The chance to win a life-changing jackpot–even if it means beating long odds–is a time-tested gaming genre adored by an enormous mainstream global audience.

Free-to-play games can build massive audiences.

Instead of wagering money, users engage with video advertising content to earn tickets to enter the jackpot game. This model creates a win-win scenario: users enjoy the excitement and possibility of winning big without any financial risk. By providing a risk-free yet potentially lucrative experience, Everyworld transforms the way advertisers reach consumers.

Video gaming content is extremely popular.

YouTube reports that people watch hundreds of millions of hours of gaming content (including live streams, game reviews, tutorials, eSports competitions, and more) on its platform each day. And, influencer content about gaming creates some of today’s most popular content. Content creators like PewDiePie, Markiplier, and Jacksepticeye have built communities in the tens of millions around their gaming content. This content is particularly popular among teens and young adults, a demographic highly valued by advertisers. Watching video game content is fun for an attractive audience, and it’s something that they are already doing for free.

The video game industry is a massive and fast-growing industry, but it is also facing a user acquisition crisis.

Unlike traditional products, video games require marketers to engage with a diverse and tech-savvy audience spread across the globe. Moreover, the gaming industry is highly competitive, with tens of thousands of new games released each year. Games spend between 20% and 50% of their development budget on marketing alone. ³

Meanwhile, the top 1% of games earn 93% of all revenue.⁴ For indie developers or new games, this uphill battle poses a big challenge, one that underscores the difficulty of breaking into the exclusive circle of profitable games. Despite the intense competition, the global video games market is expected to exceed $200 billion by 2023⁵–with more new games being released every year.

Rewarded ads work.

A rewarded ad is a type of advertising commonly used in gaming, where users are given incentives to watch a full advertisement in exchange for some form of reward including in-game currency, extra lives, bonus content, or temporary boosts.

At its core, Everyworld is an advertising platform that serves advertising through rewarded ads. In the case of Everyworld, the reward is a ticket to enter the jackpot game.

Rewarded ads have proven to be highly effective and are generally viewed more favorably by users than other ad types because they offer a tangible benefit. Research from AdColony indicates that rewarded video ads have 4 times higher ad recall than non-rewarded video ads. Users are also likely to have a more positive association with brands that provide them with rewards.

The rewarded ads industry is one of the fastest growing verticals in advertising, growing at a rate of about 200% per year. One of the largest players in the industry is Google, but several upstarts have also recently achieved revenue in excess of $100,000,000 including Mistplay and Influence Mobile.

Jackpot tickets serve as attractive rewards to a mainstream audience.

Jackpot games are popular, and rewarded ads are effective. In the case of Everyworld, the rewards for watching ads are tickets to play a jackpot game.

‍A crypto-based jackpot provides cost-effective and enticing rewards.

Digital advertising utilizes a pricing model called Cost Per Thousand Impressions, or “CPM.” This model charges advertisers based on the number of times their ad is displayed. Each time the ad is displayed, it counts as one impression. The average CPM can vary widely and ranges from a few cents to over $30. If a person were able to charge for every ad they watched, their earnings would depend on the CPM rate agreed upon with the advertisers. For instance, if the CPM is $2, and an individual watches 1,000 ads, they would theoretically earn $2.

On the surface, it seems more equitable to just pay viewers for watching ads, the mathematical truth of such a model would mean that viewers would need to watch thousands of ads per day to earn a few dollars, which would not be compelling for most people, even in geographies with very low expected wages. Jackpot tickets are, however, an attractive reward, and the economics work for users and advertisers alike. The thesis underlying Everyworld is that most people would rather have a smaller chance of winning thousands of dollars than the certainty of earning a few cents per day.

Paying the jackpot in cryptocurrency rather than fiat means that the payout itself can also fluctuate in value over time, providing a second and additional derivative way for the payout to be transformative.

Everyworld serves video gaming content to a receptive audience in a gamified way.

On one side are video game developers looking to market their games.. On the other side are potential customers, a global community of gamers and crypto enthusiasts who use Discord. (36% of all gamers use Discord at least once each week, which works out to be about 500 million people each year.)⁷Everyworld is the beginning of a new advertising paradigm and ecosystem.

Everyworld is a rewards layer powered by tickets to enter a free-to-play global web3 jackpot. The ecosystem created by this rewards layer can work for many product categories. The video game industry is a starting point, but the model can be applied more broadly over time. The Everyworld ecosystem will expand with time with more ways to earn tickets. As the community grows, there is an opportunity to provide more sophisticated audience segmentation data and to advertise a broader array of products.

In addition, Everyworld is exploring the potential of building a “superchain” for this ecosystem. A superchain is a network of chains that share bridging, decentralized governance, upgrades, a communication layer and more—all built on the Optimism Stack. The EVERY chain would act as a layer 2 blockchain that provides an enhanced user experience by increasing transaction speed with reduced gas fees within the network.

Crypto has the ability to unite communities across vast geographies.

Blockchain technology and cryptocurrency have an awesome power to bring people together, rallying communities to collaborate toward common goals. By engaging with content on our platform, users aren't passively consuming media — they are actively participating in a global community, driven by the thrill of potential rewards.

The strength of a crypto project is based upon the scale and strength of its community. A strong community can provide a buffer and support system against the volatility and challenges facing the crypto market. During downturns or when facing regulatory or technical challenges, the community can rally to support the project—financially and intellectually.

Communities perform best when united around a common goal.

Rallying around an individual’s jackpot win can be inspiring, but it’s generally seen as a stroke of luck that benefits only one person. While this can generate excitement, it doesn’t necessarily foster community spirit or sustained engagement.

Environmental conservation is the most important cause of our time.

At the heart of Everyworld lies a commitment to environmental conservation. Almost half of all jackpot winnings support environmental conservation organizations—a decision driven by two primary considerations:
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1. Environmental conservation is a non-controversial cause that transcends geographic and political boundaries.
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2. Environmental philanthropy gives the community a compelling reason to support Everyworld over the long term. As the platform grows and the community support increases, so too does the size of the contribution to environmental conservation organizations. This creates a virtuous cycle, where the success of the platform directly enhances its positive impact on the world.
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By dedicating a substantial part of the winnings to environmental causes, Everyworld provides a more continuous reason for the community to stay engaged. Every action contributes to a larger cause, making every participant a benefactor, not just a bystander hoping for personal gain.

Through this fusion of gaming, winning, and giving, Everyworld combines the excitement of free-to-play gaming with the transparency of blockchain and the revenue-generating power of advertising, all in one seamless experience. Imagine a platform that's part jackpot, part marketplace, and even part TikTok—but also something entirely new. Everyworld is more than just a game; it's a movement.

About Everyworld
Everyworld is a Web3 rewarded ads discovery protocol designed to benefit users and the public good equally. Everyworld leverages blockchain technology so that users can transform their digital footprints and engagement into a collaborative force for good. Users are rewarded for watching video content in Discord and can enter drawings to win payouts, which are shared between the winner and environmental conservation organizations. This is a new way to capitalize social change that combines the thrill of winning payouts with the power of pooling donations, leveraging the community-driven power of blockchain technology. Everyworld is developed by Everyrealm, a social gaming company based in New York City, but is not available to U.S. citizens.

Everyworld is powered by the $EVERY token.

¹https://www.braze.com/...

²https://www.baltimoresun.com/...

³https://www.juegostudio.com/...

⁴https://sensortower.com/...

⁵https://www.juniperresearch.com/...

⁶https://www.demandsage.com/...